Questex Refocuses Fierce Electronics Brand to Fierce Sensors, Leveraging Its Role as Definitive Platform for Sensors-Focused Content
Fierce Sensors Content and Sensors Converge Conference and Trade Show Respond to Immense Growth in the Sensor Technology Industry, Align as Only Dedicated Community in the Global Sensors Market
NEW YORK, Nov. 11, 2025 (GLOBE NEWSWIRE) -- Questex today announces the rebranding of Fierce Electronics to Fierce Sensors, leveraging its content mission to become the definitive platform for sensors-focused news, insights, and community engagement. For decades, the brand has served as the trusted source of record for the sensors and semiconductor sectors.
With the global sensors market projected to reach $401 billion by 2030, advancing at a 10.42% CAGR (Mordor Intelligence), the demand for sensor-driven intelligence has never been greater. Fierce Sensors content will now focus exclusively on the technologies, innovators, and applications that shape the evolution of sensors technology, with 100% sensor-focused content celebrating the industry’s impact on health, sustainability, and industry.
“Today marks a pivotal moment for our brand,” said Marian Sandberg, VP & Market Leader, Questex. “As Fierce Electronics becomes Fierce Sensors, we’re doubling down on our mission to inform, inspire, and connect the global sensors community and provide a greater voice, and resource, to engineers working in areas where sensors improve how people live, work, and connect. Our enhanced coverage and partnership with Sensors Converge ensure we remain the industry’s most trusted and connected source of information.”
A Sharper Focus on the Future of Sensing
The new Fierce Sensors content strategy will deliver deeper coverage and greater engagement through:
- A redesigned website experience featuring intuitive navigation and dedicated sensors coverage
- Impact stories showcasing how sensors are transforming smart cities, healthcare, robotics, and more
- Product spotlights on breakthrough sensor technologies and innovations
- Thought leadership contributions from engineers and industry leaders
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Community recognition programs including the Fierce Sensors Hall of Fame and Fierce Sensors Rising Stars
“Fierce Sensors offers engineers and others keen insights on the critical role sensors play in multiple applications, especially at the edge where AI inference is taking a central role and the demand to lower power consumption is dire,” said Matt Hamblen, senior editor, Fierce Sensors. “With humanoids, autos, drones and satellites a focus of demanding applications with a multiplicity of sensors—optical, radar, infrared, pressure, temperature, position and more—there will be so many stories to tell readers.”
Alignment with Sensors Converge
Fierce Sensors will align more closely with Sensors Converge, North America's largest and longest-running event dedicated to sensor technology, taking place May 5–7, 2026 in Santa Clara, CA. Together, the two platforms will deliver an always-on community experience – connecting professionals before, during, and after the event through continuous coverage, networking, and education.
“We’re thrilled about the deeper alignment between Fierce Sensors and Sensors Converge, which strengthens our year-round engagement with the design engineering community,” said David Drain, Show Director for Sensors Converge. “The show is sharpening its focus on sensor technologies and raising the bar for technical sessions, thanks to input from an expert panel of design engineers who ensure the content is both relevant and rigorous.”
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For Fierce Sensors advertising or Sensors Converge sponsorship opportunities, contact achun@questex.com or mhurley@questex.com.
About Fierce Sensors
For decades, Fierce Sensors, formerly Fierce Electronics, has been the trusted source for insights, innovation, and leadership in the sensors semiconductor, and electronics sectors. Dedicated 100% to sensor technology, Fierce Sensors celebrates the power of sensing to improve health, sustainability, and industry. Together with Sensors Converge, Fierce Sensors forms the only fully integrated media and event community in the global sensors market.
About Sensors Converge
Sensors Converge (www.sensorsconverge.com), formerly known as Sensors Expo & Conference, got its start over 40 years ago bringing together the design engineering community to network, share ideas, and define the future roadmap for the sensors industry. Sensors Converge is part of the Experiential Technology Group, a division of Questex, which also produces the Best of Sensors Awards, as well as daily content and newsletters on Fierce Sensors at www.fiercesensors.com.
About Questex
Questex fuels exceptional business connections—where every buyer and seller interaction matters. Through live events enriched with data insights and active year-round digital communities, we deliver measurable results. It happens here.
Media Contact
Charlene Soucy
Senior Director, Marketing
Fierce Technology Group
csoucy@questex.com
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